Post by account_disabled on Feb 27, 2024 5:11:51 GMT -5
The usual approach to Internet marketing became ineffective due to high costs on metrics that were not that important to achieving the real business goals, i.e. sales and profits. If an ordinary advertising agency operated with traffic and impression indicators, agencies that switched to a performance approach began to focus on the number of leads and conversion percentage, that is, on specific performance metrics. For example, the goal of the business is to sell tickets to an event that will take place in 6 months through a landing page. This goal, in contrast to "increase traffic to the site", has very specific measurable KPIs: in half a year, it is necessary to sell 5,000 thousand tickets and receive 50% of the net profit. It doesn't matter how much traffic there is to the landing page.
It is more important that it is according to the reviews of friends. Of course, when forming a strategy, the customer journey is studied in detail, and only then effective channels and tools are selected for each stage of the sales funnel. Performance marketing EL Salvador Mobile Number List tools We note once again that performance marketing is primarily an approach to the formation of a marketing strategy, thanks to which it should bring concrete measurable results. To do this, they use the same set of tools as in regular Internet marketing, but bet not on the indicators inside the tools, but on their effectiveness for achieving specific business goals. In addition, performance marketing is characterized by omnichannel, when all promotion channels are subject to the same promotion logic.
In this regard, the best solution for the business will be to cooperate with one performance marketing agency, which will be able to ensure the implementation of such a marketing strategy. Simply put, if your SEO, PPC and CRO will be handled by one team of specialists, their coordinated actions are guaranteed to lead to a real result. Key performance metrics Among the key performance metrics used in performance marketing are the indicators of the cost of expenses. Customer Acquisition Cost (CAC) is the cost of one new customer. Cost per Action (CPA) - the cost of a user's action (for example, a purchase, filling out a form, etc.). CPA includes: Cost per Click (CPC) – cost of conversion; Cost per Millennium.
It is more important that it is according to the reviews of friends. Of course, when forming a strategy, the customer journey is studied in detail, and only then effective channels and tools are selected for each stage of the sales funnel. Performance marketing EL Salvador Mobile Number List tools We note once again that performance marketing is primarily an approach to the formation of a marketing strategy, thanks to which it should bring concrete measurable results. To do this, they use the same set of tools as in regular Internet marketing, but bet not on the indicators inside the tools, but on their effectiveness for achieving specific business goals. In addition, performance marketing is characterized by omnichannel, when all promotion channels are subject to the same promotion logic.
In this regard, the best solution for the business will be to cooperate with one performance marketing agency, which will be able to ensure the implementation of such a marketing strategy. Simply put, if your SEO, PPC and CRO will be handled by one team of specialists, their coordinated actions are guaranteed to lead to a real result. Key performance metrics Among the key performance metrics used in performance marketing are the indicators of the cost of expenses. Customer Acquisition Cost (CAC) is the cost of one new customer. Cost per Action (CPA) - the cost of a user's action (for example, a purchase, filling out a form, etc.). CPA includes: Cost per Click (CPC) – cost of conversion; Cost per Millennium.