Post by account_disabled on Jan 9, 2024 22:17:09 GMT -5
We call lexical family all words that share the same lexeme or root and, consequently, have some meaning relationship (e.g. lexical family: muro, muretto, mason, murare, etc.). How to do a keyword search: between intentions and meanings Before diving into keyword research it is important to understand the different types of keywords. To begin, let's take two factors into consideration: Search intention Search volume The search intention is nothing other than the reason that drives the user to carry out a search, and we can classify keywords into 3 types : Informational : they are entered to search for different types of information. For example: today's events in the city, Palermo weather today, how to prepare pizza, etc.
Transactional : The purpose of the search is to complete a transaction. For example: k, buy Malaysia Phone Number List an SEO course, buy a trip, etc. Navigational : the search aims to find a specific website. For example: Facebook, eBay, MaxValle, etc. The search volume, on the other hand, simply indicates the number of searches carried out for a keyword and we can divide it into three groups based on the specificity of the keyword: Head : keywords consisting of a single term, with high search volume and high competition. Medium tail : more specific searches, consisting of 2 or 3 terms. Less competition than the "head" and lower search volumes. Long tail : Hyper-specific searches consisting of 4 or more words,
with little competition and mostly transactional. And this is where the most concrete opportunities are found! Start your search using your “brain” It may seem trivial, but the best thing to do is to start the search by asking yourself a series of questions that allow you to build an initial outline of the keywords: What, in one sentence, is the heart of my content? – Real estate ads Who I am? – Real estate agency in Palermo What services do I offer? – Purchase, sale and rental of properties What is my customer profile? – Recently married couples looking for a house in Palermo Does my company have a physical location? – Yes, the agency's headquarters are in via XYZ in Palermo Now gather all the information and voila! You've made your first keyword list: Real estate ads Palermo
Transactional : The purpose of the search is to complete a transaction. For example: k, buy Malaysia Phone Number List an SEO course, buy a trip, etc. Navigational : the search aims to find a specific website. For example: Facebook, eBay, MaxValle, etc. The search volume, on the other hand, simply indicates the number of searches carried out for a keyword and we can divide it into three groups based on the specificity of the keyword: Head : keywords consisting of a single term, with high search volume and high competition. Medium tail : more specific searches, consisting of 2 or 3 terms. Less competition than the "head" and lower search volumes. Long tail : Hyper-specific searches consisting of 4 or more words,
with little competition and mostly transactional. And this is where the most concrete opportunities are found! Start your search using your “brain” It may seem trivial, but the best thing to do is to start the search by asking yourself a series of questions that allow you to build an initial outline of the keywords: What, in one sentence, is the heart of my content? – Real estate ads Who I am? – Real estate agency in Palermo What services do I offer? – Purchase, sale and rental of properties What is my customer profile? – Recently married couples looking for a house in Palermo Does my company have a physical location? – Yes, the agency's headquarters are in via XYZ in Palermo Now gather all the information and voila! You've made your first keyword list: Real estate ads Palermo